Action Movie Phone Call Fail

What technology has done to criminals! So funny!

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Kinda how I feel about cats

> > http://www.youtube.com/watch?v=l1xuLs7BCeo&feature=youtube_gdata_player
>

Why I'm unfriending and unfollowing people

When Facebook first became popular and I searched for possible "friends" - finding one who was also on the service was SO EXCITING.  I mean, we can CONNECT!  Right?

Then Twitter came along.  I was on Twitter and I only followed @aplusk and @cnnbrk for 6 full months.  I didn't *really* get it until I did some local searches and found @mandreano and then the entire Lehigh Valley came to my stream.  Welcome!

I friended and followed like I was going to the Electric Chair tomorrow.

Then when I logged into the services, I was presented with posts from a lot of people about a lot of stuff I didn't care about.  And the services lost value.  I was wading through lots of garbage posts and not having fun.

I see it a bit like this: You go to a party and you know a bunch of folks, but you also DON'T know a bunch of folks.  They are engaged in conversation and your interest was piqued so you "friended/followed" them by entering the conversation.  Then you realized after 5 minutes that this guy/gal is a bore, a drunk, not funny, or just simply not for you and you leave that conversation to go to the next one.

That's why I'm unfollowing/unfriending people.  Don't take it personally, I've just decided to move on to another conversation.  And if we see each other at a party, remember being friends on Facebook or mutual followers on Twitter: ISN'T REAL LIFE.

Just sayin'.

Decisions, decisions. Friendsourcing at it's finest.

This month marks the 5th anniversary of Next Level Development, our daycare located in Whitehall, PA. It's been a great 5 years and we've grown quite a large extended family. From the teachers who make it happen every day to our students who are the entire reason we started this business. We are fortunate to have you all.

After doing some homework, my partner identified that about 30% of all our new enrollees happen in August and September and wanting to beef up enrollment, we decided to take our message to the airwaves through a radio advertisement.

Now, WHAT station is the best for our demographic (females 18-35)? Last time we did a radio campaign we decided on Cat Country based on the information available and it did produce results.

Why was this time different? Simple - friendsourcing. What is friendsourcing? Well, when you couple my 200+ friends on Facebook, my 400+ followers on Twitter and also Next Level Development's Fan page, Becky, Anastasia and Ray accessing a similar resource - you've got a window into local people's preferences. So, how did we harness it?

If you know me, you know that I am a numbers guy and look for real, usable data. So, what method is the best for this? I turned to Google Docs and created a survey:

We then posted it on Facebook and Twitter and waited for the results.  What's so great about using Google Doc Forms is that they are Free and provide a great visual summary page:

Talk about making our decision for us!  The data was clear with 28% of all respondents selecting B104 as their primary station and 25% as their secondary station.  That's a total percentage of 53%.

When we drill the data down even more into our target audience, Females with Children:  43% selected B104 as their primary station and 20% as their secondary station, or B104 as 63% of our target audience.

The only option that was better than B104 was "Other".  Other ranged from satellite radio listeners to "radio? we don't need no stinkin' radio."

Off to record the ad






And click here to listen to the actual Ad.